Welcome

I'm welcoming myself as well as future readers. I finally decided to take the plunge into business blogging, with an occasional foray into personal space.

I'm a copywriter specializing in marketing collateral for the high-tech industry. Within that niche (it's a big niche) I concentrate on what I call the Core Collateral: white papers, bylined articles and case studies. High-tech vendors need all three to market effectively to prospects. These three aren't the only passengers on the boat, but they're unique from ads, brochures, etc. because they lead with valuable information. (Or they should.)

If you're interested in getting a copy of a report I wrote on the difference and their value, you can go to www.ctaylor-co.com. Love to see you there!

Christine 

Comments

[David St Lawrence]

Congratulations on your new blog. I dropped in to visit after seeing your interview on Yvonne Divita's Lipsticking weblog.

I think you will find blogging an excellent way to develop relationships with future clients, especially those who are web-aware.

You had mentioned an interest in developing traffic for your new site. For this kind of B2B blog, I believe you will find that visiting other B2B blogs and leaving comments will generate more traffic than you might expect.

Clients who have the necessary awareness have someone on staff who is monitoring conversations about their topics of interest. Those conversations used to take place exclusively on forums, but are now part and parcel of major blog traffic.

Brand Autopsy is an example of a blog that establishes a connection with an audience. http://brandautopsy.typepad.com/

What is Your Brand Mantra did a fine job before Jennifer Rice contracted "blog burnout". http://brand.blogs.com/mantra/

The secret of writing effortlessly for years is to write with passion about things that matter to you. In a business to business blog, that takes more than talent. :)

You need to be creating work that is important to you. If you are doing that, you can write about it forever.

Good luck with your new weblog!

[Jim Turner]

Congrats on the blog and welcome to the madness.