I was checking out a sales letter generator software, not for my clients but for a couple of my own niche sites. I input my email address which brought up the developer's sales letter... which showed a misspelled word right smack dab in the middle of his big red headline.
How fast do you think I abandoned that site and that software? You got it. Pretty fast.
You wouldn't think that corporations are guilty of the same glaring mistakes, but in my work as a journalist I ran across many misspellings and grammatical errors in press releases, email pitches, and web pages. And these were corporate materials, not one-man-shops! It only takes one misspelled word to turn off a busy journalist. Just be careful.
(And you can bet that I spell-checked and proofread this post a few times over.)
Comments